As it celebrates its 75th birthday, Vespa surpasses the milestone of 19 million units produced, including almost two million in the last decade alone. These are 19 million stories of guys and girls, entire generations who dreamed of and gained their freedom astride a Vespa.
Icons are created over time, not born
Vespa is much than just a scooter. It is a global cultural phenomenon. Credited with kickstarting the post-war Italy revival, it became a symbol of freedom and elevated Italian design the world over. Even today, it remains on display at New York’s MoMA, capturing the hearts and minds of all who pass before it!
75 years young
From the moment it burst onto the scene in a nation that was in a post-war rebuilding phase and brimming with ideas, creativity and hope, Vespa has represented a zest for life and a desire to embrace the future. It has become an icon of freedom and emancipation for young people the world over, combining effortless, distinctive Made in Italy style with cutting-edge technology.
A true diva
To mark its 75th anniversary, what better than a special version? The Vespa 75th is a limited edition that is only available during 2021 and only in the Primavera 125 and GTS 125 and 300 cc models. This once-in-a-lifetime gem is destined to have hearts aflutter and pulses racing.
An extraordinary journey that sees us celebrating a very special milestone together with fans from all parts of the globe who have experienced the thrill of freedom on the most beloved set of two wheels of all time. Happy birthday, Vespa lovers, you are the true icons.